How To Get A Makeover At A Beauty Counter Makeup Counter
I don't know well-nigh you lot, merely I'yard terrified of the makeup counter.
I can't count how many times I walked into the mall looking for a $20 lipstick and walk out disappointed with $60 worth of products I don't need. And then in that location'due south always that awkward moment when the makeup application isn't going every bit I expected and it's really tough to speak upwards.
Then, is in that location a way to get a great experience? TODAY Way spoke with Emmy-honor winning makeup artist and retail consultant Kevin James Bennett for the scoop, and he had a lot to say.
He armed u.s.a. with the know-how tips and questions to ask so that y'all walk abroad with everything y'all desire while making friends with the sales associate ... who can put you on the notification list for when that fancy eye shadow palette goes on sale.
1. Do your research
Stores accept so many products, making it tough to stay focused. Take some fourth dimension to scour your cabinets prior to your shopping trip to look for items you're running depression on or desire to add to your routine. And look online for products you might be interested in.
"If you walk in with intention, the sales associate can help you lot more effectively," Bennett said.
Information technology's smart also to ask the sales acquaintance if there take been whatsoever new innovations to your favorite products — you may just find a new holy grail item!
ii. Don't just walk in!
"There are two schools of thought here," Bennett explained. "I, I desire to go my makeup washed to look pretty because I'm going out or two, I want to try out some new things because I'thousand not satisfied with what I have."
If you're heading in for a consultation (option two), it's smart to telephone call alee. The sales associate or makeup creative person will allot time so you won't feel rushed. A lot of stores have made this easier past allowing y'all to schedule through their website or smartphone app.
Otherwise, you'll want to be articulate with the sales acquaintance ahead of time if you're looking to brand a desperate change. If y'all're looking for a new foundation, for instance, since it takes more insight, time and trial and error than picking out a new lipstick shade.
iii. Don't arrive with a clean face
It sounds counterintuitive, right? Doesn't it make sense to walk in with a make clean canvas? Actually, no!
"I would suggest you come in with the makeup you wear on the daily," Bennett said. "If you walk in bare-faced, we have no thought where to take you."
You should get-go with a dialogue virtually whether you're looking to update or overhaul your look. "The associate can't read your heed and it's not off-white for either of yous," said Bennett, adding that both parties terminate upwardly frustrated.
His best advice is to enquire pointedly: This is how I want to look, how do I go there? With clear directions, the associate can offer products and techniques to assist.
four. Always bring a visual reference
"I think it's funny when people want a natural look and bring me a photo of Kim Kardashian, which is anything but natural. It's neutral, not natural and in that location's a large divergence," Bennett told TODAY Style.
If it's for an issue, bring a swatch of your wearing apparel color or accept a photograph. Allow the associate know whether it's casual or black tie. Ultimately, it's important to bring a visual reference for color because your idea of red might be different than the acquaintance'due south thought of red.
5. Don't expect a costless makeover
You heard it here start, there is no such affair as a gratis makeover! These associates are on the clock, y'all're in a loftier-pressure retail environment and they have to be productive during this time. "If you're going to sit for 45 minutes and they can't help anyone else, you lot have to commit to a certain level of purchase," he said.
"Most beauty salespeople rely on commission to supplement a lackluster hourly wage, then their time equals coin," makeup artist and smart shopping expert Trae Bodge of truetrae.com told TODAY Way.
Associates are held to an boilerplate unit sale or an hourly quota as soon as y'all sit down. If you sabbatum in that location for most an hour and walked out with only samples, it tin can negatively affect that associate's productivity and trigger bad performance review scores from their manager.
"There should be some value in your head for this service," Bennett said. Typical makeup services run $40-$lx across the land then use that as a general criterion.It helps to be transparent as shortly as you walk in. Tell the acquaintance or makeup artist what you're looking to purchase upfront. For example, only an eyeliner and mascara.
Making that verbal commitment helps get you and the associate on the same page and takes some of the sales pressure off of both parties.
If y'all're by and large looking for some communication, spell that out, too. Your script tin can read: "I'm interested in these two items today, merely I actually demand to update my foundation. Can nosotros look at some foundations while you're doing my makeup and talk about it a flake?"
half-dozen. You shouldn't experience pressure level to buy
You shouldn't experience immediate pressure level to buy complexion items similar moisturizers, concealers and foundations. "You should utilize and live your day. See how it lasts," Bennett said.
These are commitment products, and you lot want to brand certain it's the correct ane for y'all. You'll want to see information technology in daylight and also brand sure you're non allergic.
This is a great example of when to ask for a sample. In one case you get dorsum to pick it up a few days later, brand sure to point out the person who helped you choose and so they make the commission for the sale. Edifice that relationship is key to learning almost upcoming sales for a high-ticket particular you've been eyeing or new launches!
7. Enquire questions ... simply only when information technology's advisable
If you're having makeup practical for an issue, makeup artists prefer that you lot sit and relax while they do their job. If you're in for an actual consultation, you should feel free to ask questions along the way.
"You demand to inquire, 'Why are you putting this on? Why did nosotros cull this color? Why are we doing this end?' y'all need to sympathize the process," said Bennett. If yous head home without a clue as to re-create, you'll but end up with buyer's remorse.
"When I worked in the manufacture, I loved when people asked questions," one makeup artist that preferred to go bearding told TODAY Way. You as a salesperson should know everything about your product and what is in it. What makes your product stand up out from your competitors? Get out them with little nuggets of information, so they themselves tin make an educated decision for why that is the product that's best for them. This will brand the consumer more than confident in their buying decision and make yous look awesome in the process.
8. Don't ask for too many samples.
"If someone offers you a sample, take one, don't ask for five considering then you're asking for a one-half a canteen of moisturizer, and that's not cool," Bennett said.
Experts suggest you ask for one sample unless it's from different categories, say skin care, makeup and fragrance. Sales associates look this for complexion items, because you should try it at home for a few days before making a commitment.
9. Become artistic with tipping!
Many stores don't permit customers to tip with cash, it'south always important to enquire about their policy. Passing off money into the hands of a sales associate could land them in hot water with their manager.
If cash is out of the question Bennett recommends asking if there'south another way to show your appreciation. Cakes, cookies, potted plants and wine are favorites amid artists and it pays off. "You're going to become the most amazing service the next fourth dimension you come in," he said.
10. Speak upwardly if you don't like how it looks
Be straight. Let the sales associate what you're looking for, and what you're not looking for, too. You can explicate that peradventure you don't like the manner your skin has been looking this week, but you lot're non sure whether information technology's your foundation or your skin care — they'll know where to take information technology from at that place.
Associates are looking to build a long-term relationship subsequently having dedicated fourth dimension with you, especially if information technology involved a longer interaction and consultation. You must speak upwards — even if you lot're shy — to guarantee the great experience you lot deserve
11. Meridian makeup artist pet peeves.
- Customers who put fingers directly into the samples on the counter displays. They prefer you enquire for a dipping stick or scoop, which they'll happily provide for you.
- Sales associates will think customers that purchase just enough products to qualify for a gratis gift — and so come back a week later to return everything while keeping the gratuitous samples. "And so tacky," one makeup creative person, who preferred to stay anonymous, told TODAY Style, "and almost of the time the products were used, so they were not sellable."
- Makeup artists encounter correct through your scheme! "Do not walk in at six p.m. on a Friday night and inquire to go your makeup washed when you don't accept any intention to purchase," Bennett said. "We wait at the ceiling and curse under our breath — but we practise it!"
What practice you remember of these tips? Let u.s.a. know on Facebook, Twitter and Instagram.
Source: https://www.today.com/style/makeup-counter-etiquette-everything-you-need-know-t126003
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